Elaina Powless

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Hello! I am Elaina Powless, a Senior Brand Strategist Based in Brooklyn.

I’ve been lucky to work on some great brands during my time in advertising, from Old Spice to McDonald’s. In my down time, I like to take photos of vintage signs, visit new coffeeshops, and catch up on Real Housewives.

P a s t

I worked in Media Investment at W+K, finding target audiences on linear tv for ABC Entertainment and Secret (the deodorant).

Before that, I attended Syracuse University for Advertising, graduating in ’15.

C u r r e n t l y

I’m a Strategist at W+K on McDonald’s, where I’ve been able to work on bringing Grimace’s Birthday to life to launching everything from McCrispy Strips to the McPlant.

On the weekends, I like to explore Brooklyn and take photos on film (35mm).

A m b i t i o n s

As an Indigenous woman in Advertising, I’d love to see greater Native representation in communications.

Field research is something I hope to have more exposure to in the future.

WORK

Travel

PHOTOGRAPHY

thanks for visiting ☺