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Elaina Powless

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Hello! I am Elaina Powless, an award-Winning Senior Brand Strategist Based in Brooklyn.

I’ve been lucky to work on some great brands during my time in advertising, from Old Spice to McDonald’s. In my down time, I like to take photos on film, practice my pool shots, and catch up on Bravo.

P a s t

I started in Media Investment at W+K, finding target audiences on linear tv for ABC Entertainment and P&G.

Before that, I attended Syracuse University for Advertising, graduating in ’15.

C u r r e n t l y

I work as a Senior Strategist at W+K on McDonald’s, where I’ve been able to work on bringing Grimace’s Birthday to life to launching new products from McCrispy Strips to the McPlant.

On the weekends, I like to explore Brooklyn and take photos on 35mm film .

A m b i t i o n s

I want to continue to help brands find their voice, raising the creative ambition for groundbreaking work.

As an Indigenous woman, I’d love to see greater Native representation in Advertising.

WORK

Travel

PHOTOGRAPHY

thanks for visiting ☺